Advertise using social networks
The Rise of Social Networking Sites in Online Marketing
If you look at the popularity of websites today, you will find that the social media or social network sites are the ones that are the most used after the search engines. Along with Google, Facebook and Twitter are said to be the power houses of the Internet.
So if you are looking to carry out emarketing or marketing online then you shouldn’t ignore them as they have great potential when it comes to marketing.
The internet advertising is something that is of paramount importance if you are to draw more and more prospective customers to your website.
Alongside search engines like Google, these platforms have become the go-to places online.
That’s why, if you’re planning to market something online, you really can’t afford to ignore them. In fact, what’s known as (internet advertising) plays a big role in pulling in new visitors and potential customers.
Expanding Your Reach Beyond SEO
Almost anyone who browses the Net today already has a Twitter or Facebook account and you might say that these people are your potential customers.
If you try to promote your website or online store on these social media then you will be reaching out to a whole lot more of customers than you would were you to restrict yourself to social media web or SEO.
That does not mean that you should let go of SEO but we suggest that social media can bring you added benefits if you add them to your current internet marketing campaigns.
Your Audience is Already Scrolling — Why Not Show Up There?
Chances are, most of the people browsing the web already have a Facebook or Twitter account. That means a big chunk of your audience is already on these platforms — you just have to reach them.
Promoting your website or online store through social media can give you way more visibility than relying on SEO alone. That doesn’t mean you should ditch SEO — not at all. It’s still important. But pairing it with smart social media marketing can take your efforts much further.
Using Social Media Profiles for Marketing
If you would like to give your sales a boost through the social media there are two methods that you can follow.
The first thing you can do is use the social networking sites as a marketing tool and begin by creating profiles for your company on such sites.
This way you provide an easy way for your customers to interact with you or open a dialogue about your products or services and niche with the general public.
If you have had some experience in this kind of work, you might already know the benefits that the online advertising can bring you.
Start With a Simple Profile
If you’re looking to boost your sales using platforms like Facebook or Twitter, the first step is really simple: create a profile for your business.
It doesn’t need to be fancy. Just set up a company page where people can learn about what you offer, ask questions, or even start conversations around your products or services. If you’ve done this before, you probably already know how effective through social platforms can be.
Setting Up Business Accounts on Facebook and Twitter
If you decide you want to do on Facebook then you will be setting up a business page rather than a regular profile.
But on Twitter all accounts are same and there is no way of distinguishing between a personal or a business account.
On Facebook, rather than people becoming your Friends, they will have to “Like” your business page instead. This way, you can have a pretty long list of followers. On the redes sociales like Twitter create your company account just like you would your personal one.
Facebook vs. Twitter: What’s the Difference?
When it comes to setting up shop on social media, each platform works a bit differently. For Facebook, you’ll need to create a business page — not a regular profile.
People won’t “friend” you like on a personal account. Instead, they’ll “Like” your page, and that’s how they’ll follow your updates.
Twitter, on the other hand, keeps it simple. All accounts look the same, so you’ll just make a business account like you would a personal one. Easy enough, right?
Want to Go Bigger? Try Paid Ads
Here’s where things get interesting — you can also run paid ads on these platforms. That’s another form of publicidad en internet that’s becoming more and more popular. Social networks are still evolving, and their ad systems are getting better all the time. Take Facebook, for example. Their ads work a lot like Google’s pay-per-click system. You decide how much you’re willing to pay when someone clicks on your ad. If no one clicks, you don’t pay. Simple and cost-effective.
Paid Advertising Options on Social Media
On the redes sociales you can also opt for paid advertising. Since these social networking sites are still pretty new on the Internet there are expected to be better developments over time.
You can also buy advertising on Facebook which works like the pay per click system that is available in major search engines like Google. You have to bid on a certain amount that you will pay every time a person clicks on your advertisement. If nobody clicks on it, you don’t pay; it’s as simple as that.
So if you would like to opt for online advertising then your best bet is to make use of social media account besides the regular web.
Conclusion
If you’re serious about building your online presence, mixing social media advertising with your SEO efforts can do wonders.
The more places people see your brand, the more they trust it — and eventually, the more they’re likely to buy from you. So, don’t just focus on search engines. Meet your customers where they already are: scrolling through their favorite social platforms.